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Marketing Portfolio Director

Date: May 28, 2019

Location: Napa, CA, US, 94558

Company: Delicato Family Wines

Position Purpose

This position oversees a team of marketers to establish and achieve long term company goals and objectives for their portfolio of brands. The Portfolio Director’s primary duties include oversight of development and execution of marketing strategies, generating consumer demand, business / financial analytics, and project management while working closely with cross-functional internal teams to clearly communicate portfolio and brand objectives.  To win in Delicato’s market segments, this role acts as a thought leader in Marketing, and across the organization, with the ability to foster, mentor, and direct brand teams and cross-functional support groups.  This position will also drive the holistic brand strategy and innovation plan for the portfolio, while effectively and efficiently utilizing appropriate aspects of the marketing mix to achieve short- and long-term brand-building objectives and volume targets.

Functional Responsibility

  • Understands, communicates, and shares Company vision throughout division/organization and provide cross-functional perspective, direction, and support
  • Provides leadership and personal support; coaches, guides, nurtures and develops the right people; “walk the talk”
  • Drives Company focus, manages culture, encourages strong work ethic, and fosters an environment of trust and respect
  • Develops group and individual performance plans in alignment with Company goals and objectives; communicates clearly defined individual and group objectives; maintains level of productivity in unit
  • Trains employees to do their job; sets standards for work performance
  • Monitors performance and provides feedback to direct reports through formal and informal performance feedback; regularly communicates with staff to achieve mutual understanding and desired results
  • Recognizes and addresses performance strengths and limitations of subordinates
  • Manages employee attendance to ensure compliance with Company standards; approve/monitor overtime
  • Communicates and supports Company policies and decisions in a positive manner
  • Develops staffing needs, selects new employees, makes recommendations in job evaluation and compensation, recommends termination actions
  • Conducts team meetings with department employees
  • Handles employee issues, concerns, and complaints in an objective and confidential manner
  • Provides employees with a safe, comfortable, and rewarding work environment

Essential Duties

  • Directs and implements the annual brand strategy and marketing plan to create consumer demand
  • Develops and oversees execution of both short- and long-term strategic plans and recommendations for the Brand portfolio by using quantitative / syndicated data, and qualitative consumer trend analysis and insights
  • Oversees creation and execution of break-through marketing programs in digital, Trade promotions and other consumer focused tactics to build brand equity while differentiating our products within the category
  • Advocates for the brand by serving as the brand marketing lead and liaison between Sales, Winemaking, Supply Chain, Finance, and Delicato Sr. Leadership
  • In conjunction with Finance Team, evaluates Agency Brand P&Ls, price/volume/mix analyses, Annual Plan variances, and corporate finance issues impacting the balance sheet—keeping Sr. Leadership apprised of key issues or opportunities
  • Obtains and synthesizes data on the brand portfolio cross-functionally (Consumer & Strategic Insights, Finance, Sales, Production) to become brand and category subject matter expert within Delicato.  Proactively identifies and anticipates emerging trends in the marketplace.
  • Works closely across Delicato departments to optimize forecasting, supplier management, wine/grape sourcing, and production based on marketing/sales plans and to ensure optimal supply.
  • Directs development of brand budgets to effectively and efficiently achieve key brand objectives; ensures team is managing Plan spend within budget while assessing ROI metrics for optimization opportunities
  • Facilitates Brand Marketing Team collaboration with Marketing Services & Sales organization to ensure all are aligned with annual Agency Brand objectives, strategies and annual execution plans
  • Partners and aligns with the Delicato internal teams to deliver standardized reporting, brand / SKU prioritization and/or rationalization, resource allocation, and Trade initiatives

Non-Essential Duties

  • Manages department-wide projects or tasks as assigned by VP Brand Marketing
  • Represents the department on the Senior Leadership Team


*Other duties may be assigned

Minimum Requirements

Education and Experience

  • B.S. or B.A. required
  • Minimum 7 years manager level marketing experience leading national brands in the US table wine industry and/or related CPG marketing experience
  • Demonstrated leadership skills with 3-5 years supervisory experience, including the growth and development of staff

Knowledge, Skills, and Abilities

  • Classical marketing and business / financial acumen as the foundation for managing brands within a strategic framework
  • Ability to act as a brand leader to internal and external constituents given breadth of industry knowledge and experience
  • Strong analytical, problem-solving, creative, and organizational skills, demonstrated by the ability to make timely and sound business decisions
  • Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analyses and consumer response
  • Considerable knowledge of table wine styles and winemaking principles
  • Excellent written, verbal, and large group presentation skills
  • Strong attention to detail, ability to multi-task, and takes initiative
  • High energy with an entrepreneurial drive to succeed
  • A passion for wine and the industry
  • Advanced computer skills including MS Excel, PowerPoint, and Word

Working Conditions

Office environment, with some travel required including market surveys, event/tasting activation, Agency Brand partner meetings

Required to talk & listen. May need to determine color, taste and smell of wine using eyes, tongue, and nose. Must be able to lift & carry cases of wine (35 lbs.) to build customer wine displays. May be exposed to weather-related temperature & humidity extremes. Operates keyboard & mouse.

Work Standards

  • Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
  • Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
  • Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
  • Follows all Company policies and procedures

Additional Comments

Management retains the discretion to add to or change the duties of the position at any time.

Delicato Family Wines offers its employees a generous and comprehensive benefits package.  The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents.  Additional health benefits include life, disability and flexible spending accounts.  Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.


Delicato Family Wines is an Equal Opportunity Employer.

Nearest Major Market: Napa

Job Segment: Manager, Equity, Supply, Marketing Manager, Management, Marketing, Finance, Operations

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