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Brand Manager - Agency

Date: Jan 13, 2019

Location: Napa, CA, US, 94558

Company: Delicato Family Vineyards

Position Purpose

Under Little or No Supervision and Acting on own initiative, the Brand Manager champions Agency or Luxury brands in the marketplace by developing and executing strategic and annual brand plans that enable Delicato Sales and Trade partners to meet distribution and depletion objectives.  The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato’s annual and long-term financial goals.

Functional Responsibility

Essential Duties

  • Advocates for the Agency or Luxury Brands by serving as a key liaison between Sales, Brands Commercial Lead, Finance and Delicato Sr. Leadership
  • Works closely with Delicato and partners to optimize forecasting, supplier management, wine and grape sourcing / production based on accurate marketing and sales plans
  • Manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication
  • Establishes and delivers fully integrated promotions and education materials that engage the consumer, distributors and retail partners
  • Brand Manager is responsible for managing emerging, renovate and tactical brands as assigned with possible support responsibility on Core brands
  • Develops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies
  • Monitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel
  • Leads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
  • Manages the recommendation of products and pricing utilizing data and insights
  • Develops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgets
  • Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
  • In conjunction with Finance Team, evaluates Agency/Luxury Brand P&Ls, price/volume/mix analyses, Annual Plan variances, and corporate finance issues impacting the balance sheet—keeping each Brand partner apprised of key issues or opportunities
  • Instructs and notifies Operations and Supply Chain on market conditions and trends to maintain optimal supply
  • Acts as the creative force and the passionate brand ambassador to internal and external constituents
  • Manages and channels brand activities in trade marketing, public relations, creative functions, and event management
  • Manages and oversees line extensions and product launches
  • Builds collaborative relationships with Sales, Finance, Winemaking, and Operations
  • Manage timely and cost-effective strategic brand relationships with outside agency partners
  • Partners with Trade Marketing to develop chain or regional specific programming to drive channel sales


Non-Essential Duties

  • Develop and execute department administration projects and tasks as assigned by the VP Marketing or Marketing Directors

*Other duties may be assigned

Minimum Requirements

Education and Experience

B.S. or B.A. in business, marketing or related field required, MBA preferred.

5-7 years marketing experience in the U.S. table wine industry and/or top tier CPG company. Wine industry experience preferred.

Knowledge, Skills, and Abilities

  • Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions
  • Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response
  • Considerable knowledge of table wine styles and winemaking principles   
  • Ability to act as a brand leader to internal and external constituents given sufficient breath of industry knowledge and experience
  • Impeccable written, verbal, and large group presentation skills
  • Strong Microsoft Office skills
  • Familiarity with Nielsen and other data source reporting
  • Comfort accessing and analyzing multiple data resources to monitor monthly sales trends and discover new business insights
  • Attention to detail, ability to multi-task and to take initiative
  • High energy with an entrepreneurial drive to succeed
  • A passion for wine and the industry

Certificates and Licenses


Working Conditions

Office Environment. Some travel required including event activation.

Required to talk & listen. May need to determine color, taste and smell of wine using eyes, tongue, and nose. Must be able to lift & carry cases of wine (35 lbs.) to build customer wine displays. May be exposed to weather-related temperature & humidity extremes. Operates keyboard & mouse.

Work Standards

  • Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
  • Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
  • Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
  • Follows all Company policies and procedures

Additional Comments

Management retains the discretion to add to or change the duties of the position at any time.

Delicato Family Vineyards offers its employees a generous and comprehensive benefits package.  The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents.  Additional health benefits include life, disability and flexible spending accounts.  Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.


Delicato Family Vineyards is an Equal Opportunity Employer.

Nearest Major Market: Napa

Job Segment: Branding, Brand Manager, Outside Sales, Supply Chain Manager, Manager, Marketing, Sales, Operations, Management

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