-
Brand Marketing
The brand marketing team champions our brand in the marketplace by managing all aspects of the marketing mix including brand positioning, packaging, integrated consumer programs, advertising and trade and consumer communications. They strategically craft the brand’s creative voice to engage consumers to build awareness and grow brand loyalty. They are passionate brand ambassador for all internal and external constituents. Our team works closely with all facets of the company including Sales, Winemaking, Strategic Insights, Finance, and Operations to deliver the long term vision and financial goals of the brands.
-
Trade Marketing
The mission for trade marketing is to collaborate with key stakeholders to develop, deliver and embed shopper marketing platforms, selling tools and 360⁰ programs that beat the competition by driving superior execution and sustainable sales growth. We make ideas happen!
-
Promotions
The promotions team works collaboratively with the marketing team to create exciting promotions. As part of our 360 degree programming, we clearly communicate the company’s brand messages and capture the attention of consumers through innovative seasonal point of sale programs.
-
Creative Services and Digital Marketing
The creative services team is responsible for visually bringing our company ideas to life from both a brand and corporate perspective. We design everything from wine labels and print advertising to digital content and promotions.
The digital marketing team brings our brand message to your phone, computer, social media pages and more. We develop the digital strategies that support our 360 marketing promotions and strive to be on the forefront of new programs and technologies.
